Why be kind?

Recent research into brain functioning has confimed that we are hard-wired for love and compassion. So it's not all chasing about individual success - our communities and society flourish when people look out for each other.

When we're kind to people we know it strengthens our connections with them and provides a source of support. Research shows that we may benefit from giving support more than those receiving it - and we're also more likely get support in return when we need it. This may not be like-for-like support, or even from the same person, but being kind to others builds a wider support network which increases well-being all round.

Doing kind things for strangers helps build co-operation, trust and a sense of safety in our communities. It also helps us to see others more positively and empathise with them. These are the foundations of a thriving local community and a flourishing society - one which builds well-being all round.