Google Sets Plan to Sell Users’ Endorsements
By CLAIRE CAIN MILLER and VINDU GOEL
Published: October 11, 2013
SAN FRANCISCO — Google, following in Facebook’s footsteps, wants to sell users’ endorsements to marketers to help them hawk their wares.
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On Friday, Google announced an update to its terms of service
that allows the company to include adult users’ names, photos and
comments in ads shown across the Web, based on ratings, reviews and
posts they have made on Google Plus and other Google services like
YouTube.
When the new ad policy goes live Nov. 11, Google will be able to show
what the company calls shared endorsements on Google sites and across
the Web, on the more than two million sites in Google’s display
advertising network, which are viewed by an estimated one billion
people.
If a user follows a bakery on Google Plus or gives an album four stars
on the Google Play music service, for instance, that person’s name,
photo and endorsement could show up in ads for that bakery or album.
Google said it would give users the chance to opt out of being included
in the new endorsements, and people under the age of 18 will
automatically be excluded.
Read the rest of the article here: http://www.nytimes.com/2013/10/12/technology/google-sets-plan-to-sell-users-endorsements.html?_r=0
And find the information on Google here:
It will say:
Our legal policies
Some of you don’t like to read legal documents, but this stuff matters. Our Terms of Service cut through the jargon and provide you with clear details about our policies. Our Privacy Policy lays out our policies regarding your information in a simple and straightforward way.Please take a few minutes to visit our FAQ for common questions.
