|Above is the ad that was banned in the UK of Julia Roberts because of photoshop abuse.|
While using post production techniques such as Photoshop image editing software is standard in the advertising industry, L'Oreal clocked some serious overtime on Julia Roberts' face in a Lancôme ad, and now that image has been pulled by the UK's Advertising Standards Authority (ASA). The ASA declared that "the ad must not appear in its current form again" on the basis that it's "misleading."
"Misleading" isn't strong enough a word. Take a look at this image. Then take a look at another picture of Julia Roberts' face. I think the terms "ghostly" and "surreal" are more fitting.
L'Oreal also had another of its ads pulled by the ASA; this one for its Maybelline line of cosmetics and its use of otherworldly alteration on the model Christy Turlington.
See Related Slideshow: 10 Tech Company Photoshop Disasters
One blogger has spoken out against the abuse and shown some great examples of this abuse in, "5 Blantant Cases of Photoshop Abuse."
Rea teens: Julia Bluhm, 14, stood outside the magazine’s Midtown headquarters and led a protest against the industry’s fervent use of Photoshop, before hand delivering her petition with 25,000 signatures.
Please click to read Mashable's outstanding article about Julia's success, "Seventeen Agrees to Feature 'Real Girls' Following Online Petition." Also, "Meet Julia Bluhm, feminist media activist." And finally these are, "Posts tagged 'Julia Bluhm'.
I applaud all of today's men and women fighting the abuse of Photoshopping and more within the movement to present the real (girl) woman!