Tuesday, July 10, 2012

Photoshop Abuse: When is enough, "enough?"

Above is the ad that was banned in the UK of Julia Roberts because of photoshop abuse.

While using post production techniques such as Photoshop image editing software is standard in the advertising industry, L'Oreal clocked some serious overtime on Julia Roberts' face in a Lancôme ad, and now that image has been pulled by the UK's Advertising Standards Authority (ASA). The ASA declared that "the ad must not appear in its current form again" on the basis that it's "misleading."

"Misleading" isn't strong enough a word. Take a look at this image. Then take a look at another picture of Julia Roberts' face. I think the terms "ghostly" and "surreal" are more fitting.
L'Oreal also had another of its ads pulled by the ASA; this one for its Maybelline line of cosmetics and its use of otherworldly alteration on the model Christy Turlington.

Julia Roberts Ad Banned in the UK for Abuse of Photoshop

See Related Slideshow: 10 Tech Company Photoshop Disasters
Julia Roberts Ad Banned in the UK for Abuse of Photoshop 

One blogger has spoken out against the abuse and shown some great examples of this abuse in, "5 Blantant Cases of Photoshop Abuse."

Rea teens: Julia Bluhm, 14, stood outside the magazine’s Midtown headquarters and led a protest against the industry’s fervent use of Photoshop, before hand delivering her petition with 25,000 signatures.

Miss Bluhm said during the protest: ‘I know much how much pictures in the media have an effect in the self esteem of girls and their body image.’

Please click to read Mashable's outstanding article about Julia's success, "Seventeen Agrees to Feature 'Real Girls' Following Online Petition."    Also, "Meet Julia Bluhm, feminist media activist."  And finally these are, "Posts tagged 'Julia Bluhm'.

I applaud all of today's men and women fighting the abuse of Photoshopping and more within the movement to present the real (girl) woman!

Giving Hope to Homeless Pets Giveaway

I have always loved animals. Since I could crawl I've been chasing them around and trying to save all the lost and hurt animals. I have been able to volunteer with different rescue organizations and it's really enjoyable to be able to help. I don't even mind mucking out stalls or cleaning up after dogs because these poor animals have been abandoned or abused.
Kitty Mattrazz shares the compassion... well for a young girls she has way more compassion and heart than many people. It warms my heart that she is willing to spend so much time helping others.

Well, this all started with Kitty! She started a page to raise money for the Arizona Humane Society, being a fellow Arizonian and knowing Kitty a bit, I offered to help out. So here we are setting up these great giveaways in which we've had some fantastic bloggers enter and some great companies sponsor!
If you are interested in donating to this great cause and Help Kitty reach her goal head over to her Donation Page every little bit helps.
If you are a business or company who would like to sponsor a Prize in our upcoming Giveaway, Please e-mail me at CouponsandFriends@Gmail.com
If you are a blogger and would like to join us Head over to the sign up page.

So Lo La' Deals has Sponsored a $15 Credit! If you haven't checked out their site yet, it's new but they're getting some great deals.
One winner will receive a Prize pack from Noxicare including a bottle of Noxicare cream and a t shirt.
This Giveaway will run from 7/12 12:01est am- 7/20 12:01est am
Enter on the Rafflecopter below.
Good Luck!
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